My Brand

I've been reading a lot about branding and tag lines. I write paranormal romance. My first three books are of vampires, but my latest is about a ghost. So what kind of brand would that make me? I nearly hurt my brain thinking about it and was about to give up when it hit me.

Paranormal romance in an everyday world.

That's what I write. Not just about vampires and ghosts. But vampires and ghosts in an everyday world, in real cities (for the most part), and they stay hidden. They live among the humans - and in the case of my vampires, they blend in - but are unknown, except to a few.

So... What do you think?